Proje Coordinators / Partner:

Assoc. Prof. Burcu Zeybek; Assoc. Prof. İlknur Doğu Öztürk, Doğuş Üniversitesi

Koç University VEKAM has been started to support a communication based project titled “The Role of Museums in Creating the City Brand: The Case of Ankara ”by Assoc. Prof. Burcu Zeybek and Assoc. Prof. İlknur Doğu Öztürk from Doğuş University in 2022. The project intends to draw attention to the importance and effect of cultural heritage in creating the city brand; to determine the role of the museum in the process of city branding communication and to discuss the suggestions for the sustainable city branding including cultural heritage.