Koç University VEKAM has been started to support a communication based project titled “The Role of Museums in Creating the City Brand: The Case of Ankara ” by Assoc. Prof. Burcu Zeybek and Assoc. Prof. İlknur Doğu Öztürk from Doğuş University in 2022. The project intends to draw attention to the importance and effect of cultural heritage in creating the city brand; to determine the role of the museum in the process of city branding communication and to discuss the suggestions for the sustainable city branding including cultural heritage.

Within the scope of the project VEKAM will start a motto focused initiative to make museums more accessible through Instagram under the#AnkaraMüzeleri hashtag . The sharing movement will be held between 18-24 May 2023 and will include all the public /private museums in Ankara. The movement will host museum visitor’s posts on Instagram (museum collections, exhibition, etc.) and will contribute to the project to understand the role of museums in city branding by data analysis with a participatory action.

To participate the initiative is easy;

Take a photo you want to share from Ankara Museums between 18-24 May 2023

Before sharing your photo don’t forget to open your Instagram profile so data analysis could be done.

Share your photo under the #Ankaramüzeleri hashtag

Join and contribute to the Ankara Museums initiative!

The Role of Museums in Creating the City Brand: The Case of Ankara project is supported by T.R. Ministry of Culture and Tourism General Directorate for Cultural Heritage and Museums and Koç University VEKAM.